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How to Diversify Your Investments

Portfolio diversification is the one free lunch investors are often told about. Here is how it works, and where it quietly fails.

AtlanticQuote editorial team. Updated 26 September 2026. How we work

Basket made of glowing lines holding multiple mini stock charts

The essentials

  • Spreading money across many investments reduces the damage any one can do.
  • Diversification works best across assets that do not all move together.
  • It reduces risk but does not remove the risk of the whole market falling.

Why it works

A single company can fail. A hundred companies rarely all fail at once. By holding many investments, the losses on some are offset by gains or smaller losses on others. This reduces the risk specific to individual companies without necessarily reducing expected returns, which is why it is often described as the closest thing to a free lunch in investing.

Tree whose rings form an upward growth chart

Layers of diversification

LayerSpread acrossProtects against
CompaniesMany shares rather than a fewOne company's collapse
SectorsTechnology, healthcare, energy, finance and moreProblems in one industry
CountriesSeveral regionsOne economy or currency struggling
Asset classesShares, bonds, cash, possibly propertyStock market falls

Correlation

Correlation measures how closely two investments move together. Two oil companies are highly correlated; shares and high-quality government bonds have often been less so, though in some periods, such as when inflation rose sharply, both fell together. Diversification helps most when holdings are not closely correlated.

Global network of interconnected glowing nodes

Hidden concentration

  • Overlapping funds: three funds with different names may all hold the same large companies.
  • Home bias: many investors hold mostly shares from their own country.
  • Employer shares: owning a lot of the company you work for ties your income and savings to the same risk.
  • Market-cap weighting: in major indices, the largest companies can make up a large share of the total.

Rebalancing

Over time, the investments that rise grow to a larger share of the portfolio. Rebalancing means selling some of those and buying what has lagged, to return to the chosen mix. Some investors do this once a year; others when a holding drifts beyond a set band. Consider costs and taxes when doing so.

What diversification cannot do

It does not prevent losses when the whole market falls, and it means you will always own some things that are doing badly. That is the point: you give up the chance of holding only the best performer in exchange for avoiding holding only the worst.

Reader questions

How many shares do I need to be diversified?

Research suggests company-specific risk falls sharply over the first few dozen holdings, but a broad index fund achieves far wider diversification in one purchase.

Can you be over-diversified?

Holding many overlapping funds adds complexity and cost without much extra benefit. The aim is breadth, not a large number of products.